Blog
Notes On Content, Strategy, And Paid Media.
Straight talk on what actually grows a local business, from the people doing the work.
Growth
Why The Next Generation Of Contractors Is Pulling Ahead
Skill gets the trade started. Visibility is what's scaling the next generation past it.
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Sales
Most Deals Aren't Lost On The Call. They're Lost After It.
One client couldn't figure out why deals kept going cold. The problem wasn't the pitch. It was that the follow-up stopped after it.
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Content Strategy
The Real Reason Most Local Businesses Can't Get Leads
Ask why business is slow and you'll hear about the market or the competition. Look at the content, and the real issue is usually right there.
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